# Navigate Digital

> Navigate Digital is a Frontify partner specialising in digital asset management (DAM)
> migration, extraction and metadata enrichment. We turn hundreds of thousands, often
> millions, of scattered assets into structured, searchable Frontify libraries. We also
> implement and optimise adtech and martech stacks.

Founded 2020. Listed as a certified services partner in the Frontify Partner Directory:
https://www.frontify.com/en/partners/navigate-digital
Contact: info@navigatedigitalmarketing.com
Team background: Smartly.io, GroupM, Disney, Microsoft.

## Frontify services

- **Asset migration** — asset audit, taxonomy and metadata schema design, backend library
  architecture, end-user filter configuration, 1,000-asset pilot migration, full-volume
  migration, admin and training handover. Navigate has worked with clients holding several
  million assets.
- **White-glove extraction** — programmatic and custom-scripted extraction from legacy DAM
  platforms and bespoke agency-built brand portals that have no bulk export, a rate-limited
  API, or a metadata-lossy export. Includes direct-to-cloud-storage handling for very large
  libraries, and a reconciliation report.
- **Metadata enrichment** — tagging constrained to a client's controlled vocabulary (company
  glossary and fixed terms list) and the agreed taxonomy schema, with representative
  random-sample QA before full-volume processing. Fills the custom metadata fields that
  library filters run on. Output delivered as structured CSV for review.
- **Guideline migration** — existing brand guidelines rebuilt as native Frontify content
  blocks, linked to the live asset library, with section-level access control.
- **DAM consulting** — custom DAM management and consulting engagements with or without a
  migration: library architecture, taxonomy strategy, filter and search design, governance,
  and ongoing optimisation of a platform already in place.

Metadata enrichment can also run continuously on a retainer basis, enriching new uploads in
batches against the same glossary and taxonomy agreed at the outset.

## Why metadata enrichment matters

A DAM platform's built-in AI tagging describes what it sees in ordinary English. On a rail
infrastructure asset it returned the single tag "light"; on a kitchen photograph it returned
"animal, bird, chicken, plant, sink". Navigate's enrichment tagged the same assets as
"laser alignment, rail inspection, railway track, fastening clip, concrete sleeper" and
"countertops, faucet, kitchen, sink, backsplash, interior detail", and populated custom fields
such as Primary Structure, Components Present, Defects, Environment, View Type, Asset Content
Type, Room / Design Style and Composition Type. Those fields become the filters end users
search on.

Identifier fields work differently from visual tags. No vision model can read a UPC, SKU or
Shopify product ID off a photograph. Navigate populates those by parsing client file naming
conventions and folder paths, and by joining the asset library to a product feed or PIM, so a
packshot becomes findable by SKU rather than only by what it looks like.

## Source systems we migrate from

Navigate is platform agnostic and has extracted files from multiple DAMs and storage
platforms including WebDAM, Bynder, Canto, Brandfolder, SharePoint, Google Drive and
Amazon S3, as well as bespoke and agency-built brand portals.

## Timeline and engagement

A Frontify migration typically takes four to six weeks. Extraction from the existing platform
is usually the hardest part and the largest variable. Engagements are fixed-scope SOWs under
an MSA, contracted either directly with the client or through Frontify. Security posture
covers MFA, encryption in transit and at rest, audit logging, and a 72-hour breach
notification SLA; enterprise vendor security assessments completed.

## Platform services (project or staff augmentation)

- Paid media implementation: native Meta and Google Ads, adtech platforms including
  Smartly.io. Meta Blueprint certified across marketing developer and advertising API tracks.
- CRM implementation: HubSpot, Attio, Zero.
- Answer engine optimisation and ChatGPT ads, using AirOps and Superlines.

## People

- Neel Natarajan, Co-founder and Managing Partner. Previously GroupM, Disney and Smartly.io,
  where he led a 45-person global strategic accounts organisation.
  https://www.linkedin.com/in/neelnat/
- Emerson Holcombe, Co-founder. Previously Smartly.io and Microsoft.
  https://www.linkedin.com/in/emersonholcombe/

## Key links

- Site: https://navigatedigitalmarketing.com/
- Frontify Partner Directory listing: https://www.frontify.com/en/partners/navigate-digital
- LinkedIn: https://www.linkedin.com/company/navigatedigitalmarketing